Introduction
Banner Advertising is considered one of the most effective ways of promoting your company and/or your web site on the net, this is only true when your campaign is run professionally by someone who knows exactly when, where and for what purpose banners should be used.

Most people wrongly think that banner ads serve the same purpose as other advertising or promotion options available on the internet (like search engine submission or links from other web sites), even some internet comapnies are responsible for spreading this belief, and for that reason they never got the results they were expecting from using banner ads.

Banner Ads on the internet serve the same purposes served by both road signs you place in front of your store or company and out-door advertisments you place in popular locations in your city.

What makes banners share both types' properties is the fact that some internet surfers will just see the banner and then go away without clicking on it (this is the same as seeing the PEPSI-COLA ad on 6th of October bridge in Cairo, of course you cannot get a nice cold drink from the out-door sign but you will consider the brand next time you buy a drink), on the other hand some surfers will click on your banner and browse your web site looking for the offer you gave them in your banner (this is the same as seeing a road sign hanged on top of a computer store's door saying "GET A MODEM FOR 2 EGYPTIAN POUNDS, of course you will get inside, at least to see what the heck is this;).

A little bit confusing, right?
Well it's not that confusing when you know that what makes your banner work for either puropose is its design, your banner design and deciding which message it will contain should be done by a marketing specialist not a graphic designer. and of course just like the road signs and out-door advertisiments it should also be placed in a popular location where your target audience are walking around.

We bet some folks are now disappinted because they wanted to advertise a banner in the INTERNET BUSINESS MALL (EGYPT) and expected we will strive to convince them to do so, and now we are telling them that banners will not bring their web site any additional traffic. Of course this is not true, because what we say is you should know the exact purpose of your banner ad. before making it, otherwise it won't work for you (don't blame us then;). If you are not sure whether your company will benefit from a banner ad or not, just write to us at banners@ibm-e.com and we will gladly help you decided whether you should consider a banner ad. or another advertising solution.

If you have reached here without leaving this rather lengthy page (specially after reading the previous section) then we know you know exactly what you want. and therefore you are a qualified banner advertisier in the INTERNET BUSINESS MALL (EGYPT). As mentioned before an effective banner ad should both be designed by a professional markter and placed in a popular web site where your target audience is walking around. Advetising in the INTERNET BUSINESS MALL (EGYPT) will give you both advantages.

Rates
Our banner advertising services offer your company the best value for your money with our super low rates and not like other sites who offer a monthly flat rate for your banner ad no matter if a million visitors (and that's definitely not the case) or nobody but their staff saw it. When you place your ad. in the INTERNET BUSINESS MALL (EGYPT) you will always know how many people will view your banner prior to purchasing your ad. space. All impression levels quoted are guaranteed minimums. Your banner will continue to display until it has been displayed at least the number of impressions you purchased.

Rotated Vs. Fixed
Banners can be displayed either on a rotating or fixed basis. A rotating banner is displayed until the number of impressions purchased is reached, and will be displayed alternately with other advertisers' banners. A fixed banner will be displayed also until the number of impressions purchased is reached but on a fixed location on the INTERNET BUSINESS MALL (EGYPT) home page and all other pages and will not be rotated at all. The table below shows our standard banner advertising rates.

Banner Design
Effective banner Ad. design is instrumental in getting the highest click-through rate possible. An effective banner design can double the click-through rate of your Ad., thereby doubling the return of your advertising money. Even if you are paying thousands per month for a banner placed on a popular site, if it's poorly designed people won't click on it - and you won't see the increase in traffic you were expecting!

We at the INTERNET BUSINESS MALL (EGYPT) use the latest technologies and proven marketing techniques to make sure your banner will deliver the right message to your target audience. For design pricing information please see the table below.

Keyword/Category Targeting
In order to help you reach a specific audience, we can restrict your banner display to visitors searching for specific keywords or browsing specific categories in the INTERNET BUSINESS MALL (EGYPT), Thus your banner will be only displayed to people whom you already know in advance they are interested.

• Keyword Targeting: 100.00 L.E / 5 Keywords fixed rate^(*)
• Category Targeting: 50.00 L.E / Category fixed rate^(*)

Ordering / Getting more information
To get your banner advertisment designed by and/or displayed in the INTERNET BUSINESS MALL (EGYPT), Egypt's largest and most comprehensive business directory, or if you just need to get more information on our banner advertising services, please click on the button below, one of our representatives will contact you shortly.